Launching in the midst of a global pandemic is a true testament to the boldness and willpower that exudes from the brand Treasure Atelier Copenhagen, founded by Tina Lundtoft, Mette Thomsen and Jonas Sverdrup in April 2020.
In terms of design and choice of materials, Treasure Atelier believes in aesthetic sustainability - by creating long lasting pieces that never go out of style, in terms of both aesthetic and functional longevity. We look beyond short-term trends and tendencies and encourage you to invest in quality rather than quantity. We aim to deliver high quality, exquisite, yet durable materials that do not tear, fade, stretch or shrink after two to three washes.
The perfect white shirt, your go to-cashmere knit, the classic sweatsuit - and what’s next? With her experience within the industry, Tina has an outstanding eye for the current demands and emerging trends. Working for high-profiled brands in the fashion industry, and the last 9 years as Sales Director with Copenhagen Fashion People, Tina has been working with loads of different fashion brands both nationally and worldwide with great accomplishments in sales and networking within the industry. With Tina’s mindset to always be curious, and look for new exciting opportunities, creating Treasure Atelier Copenhagen has been a dream come true.
The styles are created with a distinct approach towards being as sustainable as possible - and always non-seasonal. A higher markup for retailers is also a focal point - and never compromising on the quality of materials. A close collaboration with production is of utmost importance in meeting and surpassing industry standards of social and environmental sustainability.
At Treasure Atelier we find great inspiration in exploring contrasts. For us, a sweatsuit is not just comfy wear, and a classic white shirt is not just office attire - actually quite the contrary. We encourage you to experiment with your personal style by challenging the use of classic elements in your wardrobe. And ultimately, we wish for you to dress exactly as you like. Not caring what others may think.
By creating Treasure Atelier, Tina wants to establish an artistic space, “The Atelier”, free of judgement, and full of inspiration and a common interest in self-expression.
Welcome to our Atelier. We’re happy you stopped by.