The first collection  is a 100% cashmere collection. Focused on long-term fashion items, working across all seasons – 12 months a year, aspiring to fit perfectly in every woman’s basic wardrobe essentials and be among her favorite stable pieces. The collection is made with a heritage Cashmere company from 1889 situated in Srinagar Kashmir. 

Care of cashmere

Cashmere is a delicate fabric, but if you clean, dry, and store your cashmere properly, it’s easy to keep it in excellent shape. These easy steps will help you keep your cashmere fresh.

  1. Fill your washtub with cold water, and add detergent like Tangent GC      detergent, baby shampoo, or dish soap.
  2. Let your item soak in the basin for 3-6 minutes, before rinsing thoroughly.
  3. Take out your item and fold it up into a ball to get the excess water out. Don’t wring your cashmere, which can stretch out the delicate material.
  4. Place your item flat on a towel and roll it up to remove any remaining water.
  5. Lay your clothing on a dry rack or place it between two towels to dry.


You can also use a washing machine to clean cashmere. Put the garment in a laundry or mesh bag before you place it in the machine and select the gentle cycle on cold water. You can also have a professional do the job, dry cleaning is always a good option for your cashmere.

Makeup or grease-based: First blot the stain. Then, pre-treat by soaking the cashmere in mild shampoo.
Chocolate: Dip a cloth in liquid detergent and lightly rub the stained area, taking care not to scrub too hard.
Red wine, tea, or coffee: Gently rub the stain with a cloth dipped in a mix of cold water and dish-washing liquid. Avoid soap or machine detergents, which can set red wine stains rather than remove them.
Afterward, rinse your garment in cold water and let it dry on a rack. Your cashmere should be as good as new!

No matter how careful you try to be, you might end up with a small stain on your sweater.


Daily care


To keep your cashmere looking it's best, keep these tips in mind. Don’t hang your cashmere sweaters. A hanger will distort the shoulders, and the garment will lose its original shape.Instead, fold your cashmere and keep it in a drawer or on a shelf away from moisture.